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ALL YOU NEED TO KNOW ABOUT LG’S NEW NANOCELL & OLED TV TECHNOLOGY

ALL YOU NEED TO KNOW ABOUT LG’S NEW NANOCELL & OLED TV TECHNOLOGY

LG strives to create exceptional quality products for its customer and following a multitude of award wins, the success of its TVs has further been solidified in recent years by a survey carried out by Which.co.uk that revealed that LG is considered the Best and Most Reliable TV brand, this is in comparison to the stiff competition offered by Samsung’s QLED and Sony’s OLED TVs. With the launch of the widely acclaimed OLED and SUPER UHD NANOCELL TVs, they are set to further take over the market. Here is a closer look at the displays used in LG’s award winning television sets.

NANO CELL TECHNOLOGY

LG Nano Cell Technology

The LG SUPER UHD TV with Nano Cell™ Technology uses nano particles that absorb unwanted light wavelengths and enhances the purity of the red and green colours displayed on the screen. The result of this is a rich and accurate colour display, this is at the heart of what makes a truly memorable viewing experience, colour that is true-to-life, accurate and captures the imagination. Nanoparticles absorb surplus light wavelengths and cut down on color bleed from RGB colors displayed on the screen.

However, for many LCD TVs, the viewing angle (the angle from which you view the screen) can affect that colour accuracy. But with selected LG Super UHD TVs now incorporating Nano Cell Technology you do not have to compromise but bring the cinema viewing experience home.

Conventional TV Vs LG UHD TV with Nano Cell

Conventional TV Vs LG UHD TV with Nano Cell

The use of Nano Cell Technology in the LG IPS panel enables this broad spectrum of colour to be seen at much wider viewing angles (even as far as 60-degress). This is very important because people habitually sit at an angle and not directly in front of the TV, therefore you don't have to battle it out for the best seat in the house. With LG Super UHD TVs featuring Nano Cell Technology, bring cinema home and give everyone a great seat.

Technology has made drastic changes by improving how the backlight works, the transition from Edge LED to Full Array LED provides clear, crisp images with superb contrast by controlling the backlight units individually. This Full Array Dimming Technology not only increases brightness but also produces a deeper black.

A Timeline of the Development of LCD/LED Screens through the Years

A Timeline of the Development of LCD/LED Screens through the Years

OLED Technology

The state-of-the-art OLED technology uses organic light-emitting diodes that glow when an electric current is introduced, eliminating the use of a backlight panel used in traditional LCD and LED TVs. This has made it possible to reduce the thickness and weight of televisions, creating an ultra-thin sleek shell, superior color reproduction, and individual pixels that can brighten, dim and power off fully to achieve perfect black, unparalleled realism and depth, and increased energy efficiency.

LG's OLED TV uses self-lighting pixels eliminating the use of a backlight panel and enhancing colour production

LG's OLED TV uses self-lighting pixels eliminating the use of a backlight panel and enhancing colour production

Ultimately it produces a more lifelike image, as well as great shadow detail you can only get with OLED display. Add to that the expanded color palette that boasts over a billion breathtaking colors and you’ve got a high-end, theater-quality picture right in your living room.

When OLED TV technology combines with other innovations, like high dynamic range (HDR) and support for Dolby Vision™, the result is a stunning picture that achieves even greater detail than ever before or the ultimate cinematic experience.

Thanks to the self-lighting pixels, which are unique to LG OLED TV, you get infinite contrast, delivering the deepest and darkest blacks possible

Thanks to the self-lighting pixels, which are unique to LG OLED TV, you get infinite contrast, delivering the deepest and darkest blacks possible

LG OLED TVs feature technology that can further optimize HDR technology to boost peak brightness, improve black-levels and heighten HDR performance, enhancing the exceptional viewing experience and bringing you even closer to what filmmakers intended you to see. Add to that 4K resolution that's four times that of Full HD, an exceptional picture quality that holds up even from wide viewing angles, as well as a slim, stylish design that's a work of art in its own right and the result is just a breathtaking experience!

Be sure to check out our range of LG's elegant OLED and Nano Cell display TV’s and state-of-the-art features to stop watching & start seeing! Click the link below.


Info and Image credit: LG.com



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